It’s play dough! I made some homemade play dough with my four-year-old today from this recipe. We even added some iridescent glitter and fragrance to it. Even though my daughter knew it wasn’t real, when she first saw it scooped into the tea cup she asked if she could eat some. I know, tempting. Luckily we had some actual ice cream in the freezer. So we enjoyed pretend eating and playing ice cream parlour.
I think this would be a fun craft for an ice cream themed birthday party (for children old enough to know not to eat it). You could make plain play dough and have the children add color and fragrance to make their own flavor, then you could scoop it into a jar for them to take home. Oh, and you could make little labels for the jars. Could be really cute.